SHIFT Wins 2009 Gold and Bronze Brandon Hall Learning Technology Awards

shift_2009SHIFT, developed by Aura Interactiva and distributed by MindMuze, both leaders in innovative learning, won two coveted Brandon Hall awards for technology excellence. A Gold Award was received in the Rich Media category and a Bronze Award was received in the Rapid Development category.

SHIFT’s win was announced on Thursday, April 29, 210. The winners are listed at Brandon Hall’s website.

“We are very enthusiastic about the win because it recognizes the power and uniqueness of the SHIFT tool. I think this technology will be truly disruptive for Instructional Designers and corporate budget holders everywhere”, said Rick Beaudry, Co-CEO of MindMuze.

SHIFT is a completely new approach to eLearning. It is a rapid eLearning tool, a workflow management tool and a collaboration tool. SHIFT is offered in a software-as-service (SaaS) model, so instructional designers can collaborate with others, no matter where they are. All processes are managed within the tool, including managing graphics, interactive elements and even requesting quotes from external third party partners. SHIFT’s database driven architecture also makes localization and subsequent changes simple. All this, combined with MindMuze’s best of breed mentoring and training, makes SHIFT the best choice for Learning Professionals.

“SHIFT is truly revolutionizing how eLearning is built”, said Randolf Kissling, CEO of Aura Interactiva. “From the early days we could see that the industry needed a tool like this and now it is getting the recognition it deserves”.

The Brandon Hall Excellence in Learning Technology Awards are presented by Brandon Hall Research, one of the leading research firms in training and development. The Learning Technology Awards program showcases innovations in the products in the marketplace for creating and managing learning, talent, and performance.

“These outstanding tools and systems propel the learning profession forward”, said Brandon Hall, Ph.D., chairman of the Awards program. “These innovative products let customers make learning faster, better, and easier”.

The entries were evaluated by independent judges around the world.


SHIFT is an award winning authoring tool that is all about automating repetitive, non-value-adding steps involved in the development of eLearning. SHIFT has the necessary elements to empower a user to create rich, interactive courses, with zero technical knowledge. By using SHIFT, the user has access to all the necessary elements to create an effective and great looking course anywhere at anytime. Automated, smart interface interactions, games, simulations, media recording, scenario builders, everything at the tip of their fingers, all available in one integrated package. SHIFT is used by organizations that need to get more done, faster and more efficiently. SHIFT allows for specialization of labor, collaboration, review, update and content reutilization that will make large eLearning development teams dramatically more effective and more productive.