How do you read an article in the newspaper? You start with the headline that screamed at you from the newsstand. Then you read the sub-headline, which is printed in smaller font size. Next, you proceed to read the body copy. Why do you read in this order? You read the headline first because its large, bold font grabs your eyeballs as soon as you glance at the newspaper. Next, the sub-headline catches your attention. You are compelled to read in this order because of the way the text is presented. This is visual hierarchy, where information is ordered based on its importance and visually presented using contrasting forms to influence the viewing order.

It’s every instructional designer’s dream to design an eLearning course that will keep learner’s coming back for more. Furthermore, it’s your dream to have this course be instrumental in your team’s growth and development. Achieving these results requires insightful strategies that merge content and design to entice the learner. It is also done by addressing their concerns and providing them with the information they need in ways they understand. Review some of the triggers and strategies that will get your learners coming back for more much like gamers do. Read on about how to begin to incorporate them into your course lessons immediately!

Although instructor-led or classroom training remains as one of the most common ways to train employees, the opportunity to implement eLearning to is a more cost-effective and convenient option. However, don’t fall into the trap of thinking, “I already have a successful classroom training program. I just need to transfer this online, and I’m all set.” Successfully moving existing training content online requires some prep work. If you just start the transformation process by doing a one-for-one conversion (i.e. taking each slide or presentation deck and making an exact digital representation of it); chances are that you’ll end up with an eBook without delivering an enhanced learning experience to your learners. So, if you're new to creating eLearning courses, you will find this post useful in answering common questions and providing you with a guide of things to consider during the process of converting existing content, which goes far beyond merely transferring content to an online format.

It can be overwhelming to sit down and create an eLearning course. We know it’s tempting to jump straight to developing your eLearning course. But, hold back the authoring tool for now! There are tried and true steps to take before firing up that authoring tool. How will you make your course interesting, relevant, and useful to your audience? How will you engage them and grab their attention? Spending time planning is key.

These days your employees are bombarded with all sorts of information: Whatsapp messages, social media notifications, email, phone calls, etc. While the average attention spans of adults range from 10 to 20 minutes, the expectations of the quality learning experiences are higher than ever. The only way to stand out in this flood of information is to make your courses STELLAR, aka: USEFUL, VALUABLE, MEMORABLE and ENGAGING. As you design your courses always keep your learners in mind and what is honestly relevant to them and what will keep them focused. You can start by asking yourself what you would need to get the most from the course. Design to satisfy this objective and you are well on your way to effective courses.

Discover the “AJA” insights behind learning impact evaluations. After so much time and effort spent creating an eLearning course, one of the most critical steps following its creation is evaluation. Determining how well the course is performing and where it can be optimized is key to have a greater impact. It used to be enough to evaluate the course’s success through efficiency (course completion) and ROI (saved time and money in the development process). However, this traditional method is limited as it reveals very little about what is going on between the course and its learner. Our times allow for different methods of evaluation. In this post, we invite companies to consider going beyond ROI-only based metrics to LEARNING & PERFORMANCE based insights.

Your team has invested some long hours into creating an eLearning course to help your employees address a specific process or learn a new subject. Perfect! The work has been done, the time and money have been invested. You’ve launched your course...and crickets. Nothing happens. No one is taking your course. As the weeks pass, your team realizes that a lot of time and money has gone to waste. You can avoid this kind of drama with the right preparation and execution. Preparing for a launch can dramatically increase the success of the launch and overall engagement with your course.

The art of training is knowing how and where to provide the right information to those who are in need of it. That said, this requires the right content, the correct delivery method, and the appropriate audience. Aligning all these components requires doing an in-depth analysis before even firing up your authoring tool. Don’t create training for training’s sake! As a rule of thumb, before building your next eLearning course, incorporate the analysis phase to full circle the development process. We know it may seem unnecessary, we know that your time is limited, and it appears to be a little complicated, but you're wrong! Brushing off the detailed reasons behind the “WHY” of your training may result in a myriad of mistakes. Among the worse, it can lead to significant amount of money and time wasted in creating an eLearning course that looks awesome, but that it isn’t relevant for the intended audience. Continue to review essential points and questions that will be instrumental in the analysis phase for optimal results.